International business, brand & skills consultancy

Growth no longer comes from doing more. It comes from transformation.

We turn sharp consumer insight into brands that grow — and develop people who think, not just do.

Trusted by the teams behind the world's leading brands

UnileverCoca-ColaNestléTaco BellKantar
Why work with us

A brand without strategy is a ship without a rudder.

We help corporations and SMEs build the foundations, the thinking and the blueprint that growth actually depends on.

Foundations for growth

We establish the strategic base your business needs before scaling — so growth compounds instead of stalling.

Strategic thinkers

We develop people who think and don't just do — turning your team into a lasting competitive advantage.

Brands that convert

Standout brands built on great insight, with messaging that turns attention into measurable conversion.

Growth blueprints

Clear, actionable plans — not slideware — that translate insight into the next 12 months of execution.

Consumer insight lies at the heart of every great brand.
What we do

Three ways we drive transformation.

01

Consulting

Fresh eyes and proprietary tools applied to your toughest business and brand challenges.

02

Research

Qualitative research and consumer insight that cuts through the noise to find what's true.

03

Training

The Metamorphosis Business Academy — teaching teams both flawless execution and strategic thinking.

Capability · AI integration

AI that actually knows your business.

Off-the-shelf AI guesses. We connect it to your reality.

An MCP server (Model Context Protocol) is a secure adapter that lets an AI assistant see and use your business systems — think of it as a universal translator between an AI like Claude and the tools you already run on. We design, build and govern it.  See it live — this site, managed by chat →

Your AI

Claude, in your tools & chat

speaks MCP

MCP Server

The secure bridge, with your guardrails

governed access

Your systems

CRM, inbox, data & documents

01

Connect

We stand up an MCP server that plugs your AI into the systems your business already runs on — no rip-and-replace.

02

Contextualize

It exposes your CRM, inbox, documents and data as live context, so the AI answers from your reality — not generic guesses.

03

Act

Beyond reading, it can do the work: draft the email, update the deal, pull the report — always within the limits you set.

Connects to CRM & sales Email Company data Documents Calendars
Explore AI for your business
In their words

What clients say about working with Ingrid.

"

Her ability to cut through the noise and uncover true consumer insights is outstanding.

Monica Pool
Taco Bell, UK & Europe
"

Real strategic insight — she translates research into growth plans the whole business can act on.

Sonja Davisson
Premier FMCG
"

Her track record in helping brands is extensive. I would never hesitate to work with Ingrid.

Carol Ansara
Kantar, Europe

How is your business doing?

Let's find the transformation that unlocks your next stage of growth.